Hi my name is Chris Jeffrey, I started my career as a Graphic Designer in 2009 and have grown and expanded my skillset into Art Direction and Creative Direction.

I am currently the Creative Director at Universal Store, one of Australia’s biggest fashion retailers.
I lead a team of 7 creatives to deliver end to end creative for multiple Australian and International brands:

Pre production / Creative concepts, creative briefs and pitch docs, video storyboards, photography mood boards, editing brief, lighting brief, location scouting, branding and design briefs.

Production / Photography, video, lighting, editing and design and animation direction.

Post Production / Asset creation for Universalstore.com, Perfectstranger.com.au, social media, digital and OOH advertising and In-store print items across Australia.


Experience: