Made In Dickies
Dickies Brand Campaign
Campaign Purpose:
Dickies is coming off that back of a big year celebrating 100 years, which has cemented the brand's legacy in market.
For this campaign, we wanted to highlight the heritage of Dickies and play on the tagline: Workwear Since 1922 and give it a modern twist.
My Key Responsibilities:
Creative direction
Photography direction
Videography direction
All design work
Usage:
Major national brand campaign displayed across all 80 Universal Stores.
Digital advertisements
Email marketing
Social media
Website assets
In-store print items
